Features to make your email marketing give a better ROI
Nothing goes into RedStar Communicate without a great deal of care and attention - from the ease of creating your first newsletter down to the a dedicated 'postmaster' to ensure that the system is fully compliant with anti-spam measures, you can be sure that you're getting far more than a generic email marketing tool.
Easy to create and update
Communicate has a powerful Email newsletter creation suite that will make it easier for you to manage your brand image.
You’ll be able to create and customise email campaigns using a full suite of tools within the template library, from on-line content creation to on-line content storage. Or you can use Communicate to pull external content you’ve created offline or use content stored on your website to be included in your email marketing campaigns
List Building
Communicate’s advanced List Management features help email marketers save time and deploy more effective email campaigns. Our List Management features automate the many otherwise laborious tasks needed to deploy an email campaign. A customisable subscription form which you can embed on your site can be used to grow your email lists and collect relevant visitor data. you can then use this data to send targeted email campaigns and personalized welcome email follow-ups that get better results from your marketing efforts. Start turning your browsers into buyers!
Anti-SPAM regulations are serious business. Communicate’s list management tools that safeguard your business' reputation. Communicate is CAN-SPAM compliant - so your messages get through and you're protected from abuse complaints. Special filters help to flag bounced emails, personalization increases response & delivery rates.
Manage Contacts
With our contact management you can import your contacts directly from Energy, or from an Excel spreadsheet or CSV file. You can collect and store up to 25 personal items of information for each contact (details, interests, purchasing habits etc) and then merge this information into emails so that every campaign sent out is personalised.
Sending
Communicate lets you send emails in a fraction of the time and at a fraction of the cost compared to traditional direct marketing campaigns.
With Communicate , you can launch campaigns whenever you want since scheduling opportunities are available every 15 minutes 24/7. You can also automate an endless variety of follow-up emails based upon the actions recipients take upon your sends.
Reporting
Our real-time reports give you detailed reports on your sends. You'll get a graphical high-level view of your campaign results, plus you will be able to drill-down into the specifics of your reports - right down to the individual recipient and how they reacted on a given campaign.
The more you know about your customers, the more you can refine future email campaigns to deliver exactly what your customers want, when they want it. The valuable information provided by Communicate's reports and tracking tools will pave the way to increased sales, decreased bounces, lower churn and an ever-increasing return-on-investment.
Deliverability
RedStar Communicate offers one of the most advanced deliverability platforms available today. Marketers who want to ensure that their email campaigns reach the inboxes of their recipients use Communicateto achieve some of the highest deliverability rates in the industry.
Our business partners have invested heavily in researching the different factors that cause deliverability problems, and has addressed each of these issues through a robust set of deliverability tools and methodologies available within the Communicate product.