2009 was a very busy year for RedStar Creative and saw us add another key service alongside website design and development. We were contacted by JD Sports, the leading retailer sport and athletic inspired fashion apparel and footwear to help them launch a brand new store... on eBay.
The move is part of a new business recruitment drive for the leading online auction and shopping portal to recruit leading retailers to their site including other high-street names such as Blacks, Debenhams, Goldsmiths and Morphy Richards in the 'eBay outlet'.
Working closely with both eBay and the internet, customer service, merchandising and warehousing teams at JD, we produced a fully integrated application for JD that is totally automated with little human-intervention required.
We integrated with the eBay Trading API to provide a solution that:
- Imported product feeds from the warehouse, translating them into a relational database format
- Process stock information to create new eBay listings, update existing listings, and de-list out of stock product
- Download product images from Adobe Scene 7 to upload to Ebay Picture Services (EPS)
- XML Web Services to listen for purchases and transaction information
- Automated emails to customers to notify of orders being despatched
Since the launch in Summer 2009, we have also added the ability for multi-national shipping of orders.
To have a look at the end result, why not take a look at the JD Sports eBay Store.
