When a customer visits your website you can go to a great deal of effort to describe your product with text, and you'll most likely add some images and maybe even a video to show customers how fantastic your product is.
Customers like re-assurance that what they are buying is a fashionable and desirable item - they don't want to buy something nobody else wants... and the best way to communicate this to your customers is through feedback from other people who own the very same item.
Previous research shows that 97% of customers in the UK are willing to trust online reviews, and over two thirds rated product ratings and reviews as the most helpful feature when researching products to buy online or on the high street - so why wouldn't you adopt customer comments on your website?
Online retailler eSpares.co.uk saw a rise of over 14% in sales when they adopted customer comments.
RedStar Energy now allows customers to leave comments against web pages as well as products - it's an invaluable feature for any website.
How does it work? Why not leave a comment below!
Reference: eConsultancy.com
